Google search has historically been about finding the best results for the many. Google Search Plus Your World is about finding the best results for you. Now, “you” are the enterprise.

SEO was once a process... content, citations, engagement and usable relevance for humans while being crawl-able, understandable and linked to authority for the search engines. Similar to the Dr. Seuss classic "The Cat in the Hat,"

As P.J. Fusco writes "Now, SEO needs to be as conversational as it is contextually relevant, in order to be well represented in Google's most recent algorithmic shifts. True to form, enterprise level SEO initiatives will have to play a game of catch-up this year in order to reap new opportunities from social search results."

About 4 in 10 Inc. 500 companies maintained blogs in 2011, a decline from 50% the year before, according to a study conducted by the University of Massachusetts at Dartmouth's Center for Marketing Research. Meanwhile, about three-quarters of the companies used Facebook and almost two-thirds used Twitter in 2011, both of which were up over 2010 figures.

Taken with a grain of salt... Google+'s user tally was expected to cross the 100 million mark Wednesday, analyst Paul Allen said. The company said it passed the 90 million user mark on Jan. 19. Allen has predicted the network will have 400 million users by the end of 2012; that figure would be about 50% of Facebook's current user base

With Facebook’s just-released S-1 filing, we’re getting a better picture of how the company is competing in the mobile sphere. We already knew the company had more than 800 million registered members, and now we know it had more than 425 million monthly active mobile users in December 2011, a stunning accomplishment.

“Mobile is really coming into its own right now, and Facebook is going to play heavily in this space,” Altimeter Group analyst Rebecca Lieb told VentureBeat.

Facebook’s users have access to the service through mobile sites, feature phone products, and smartphone apps on Android, iOS, and Windows Mobile. In the S-1, it claims that the Facebook application is the “most frequently downloaded app across all major smartphone platforms in the United States,” according to a third-party report. The company believes usage across mobile will continue to grow, especially with young users. Facebook states:

“We also believe that younger users have higher levels of engagement with the web and mobile devices in general and with Facebook specifically. We anticipate that demographic trends over the long term may contribute to growth in engagement as a greater number of users will come from demographic groups that have grown up with the web and mobile devices and who spend more time online every day.”

The company does not currently feature advertisements inside its Facebook mobile apps, but it does indicate that “the global mobile advertising market was $1.5 billion in 2010 and is expected to grow at a 64% compound annual rate to $17.6 billion in 2015.” With those sort of numbers in mind, the company realizes it’s missing out, stating that “we believe that we may have potential future monetization opportunities such as the inclusion of sponsored stories in users’ mobile News Feeds.”

“The company faces different challenges across each platform,” Lieb told VentureBeat. “For example, there’s more room for an ad on an iPad than there is on an iPhone. But the company will develop new advertising and marketing products to meet these challenges. And as it develops ad products for mobile, it will begin to be a significant competitor to Google and Apple in this space.”

Next Story: How “The Hacker Way” helped propel Facebook to market dominance
Previous Story: BREAKING: Facebook files its S-1; let the IPO hoopla begin

Print

Email

Twitter

Facebook

Google Buzz

LinkedIn

Digg

StumbleUpon

Reddit

Delicious

Google

More...

Tags: facebook ipo, IPO, mobile, mobile apps, mobile sites, social networking

Companies: Facebook

With the most-downloaded application on most mobile platforms, Facebook is at the forefront of what has been deemed a rapidly growing market. According to the company's latest S-1 filing, half of Facebook's 800 million members use the mobile app on a monthly basis.

Device sends out tweets in Morse code
Tworse Key is a device engineered to post to Twitter in Morse code. The tweets are entered in code on the device, but appear on the site in plain English.